The Challenge
Apex Motion were tasked with creating marketing material showing the relationship between Hawkes Demolition and Hyundai Construction Equipment. Hawkes are consitently investing in the latest heavy machines from Hyundai which generates genuine marketing assets.
Our Goals
This site visit was designed to demonstrate to buyers in the demolition sector that Hyundai machines are a strong contender when investing in new equipment. Alongside showcasing the HX300 at its best, the visit also highlighted the success and expertise of Hawkes Demolition.
The Creative Approach
We took inspiration from our recent visits to Hyundai Construction Equipment Europe’s headquarters in Belgium, making sure all the key features of the machine were properly covered and talked through. On top of that, we drew on our experience from site visits around the world to create content that feels engaging, informative, and grounded in real working environments.
Production Highlights
Filmed on the outskirts of London, this demolition site provided the perfect backdrop for Hyundai’s latest and greatest machine. A three person crew delivered a dynamic and efficient production, combining aerial footage with ground-level cameras to capture the action from every angle.
70
Images shot
3
Creatives on site
10
Video assets created
1
Location used
These numbers only hint at the scale of the project. Behind each stat lies countless hours of collaboration, problem-solving, and passion proof that when creativity meets precision.
