The Challenge
King Trailers needed bold, refreshed marketing content to elevate their website and social channels. Capturing moving HGVs is never easy; precision, timing, and the right creative approach are everything. With Apex Motion’s unique blend of motorsport expertise and heavy equipment content creation, we delivered powerful, dynamic visuals that matched the scale and strength of the King Trailers brand. The result? High-impact imagery and video built to perform across digital platforms and drive engagement.
Our Goals
The goal of this shoot was to create powerful, high-impact marketing content that would elevate King Trailers’ brand presence across their website and social media platforms. The focus was on capturing dynamic, real-world footage of moving HGVs to showcase performance, durability, and scale in an authentic way.
The Creative Approach
To achieve the dynamic visuals the brief demanded, we kept the setup lean and agile — a two-person crew with a specialist camera kit built specifically for rolling motorway shots. Operating with a compact team allowed us to move efficiently, maintain clear communication, and adapt quickly to changing traffic and light conditions. Using precision vehicle-to-vehicle tracking techniques, stabilised camera systems, and long-lens compression, we were able to capture powerful, cinematic footage of the HGVs in motion while maintaining full control over safety and shot consistency.
Production Highlights
Dynamic and fast production is essential on these shoots. With limited filming hours, the team had to be efficient with on road filming and static filming to ensure all angles were covered.
6
Video assets created
80
Still images shot
30
Miles of London motorway utilised
2
Crew members
These numbers only hint at the scale of the project. Behind each stat lies countless hours of collaboration, problem-solving, and passion proof that when creativity meets precision.
